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Growing a human (or human’s!), nourishing yourself, running a business, it can be overwhelming! But it doesn’t have to be.

I know because I have been there. Pregnant with a toddler and starting my own business, I experienced the power in creating my own village and it was priceless.

It’s so nice to have you here!

My name is Kathleen. Mum of two children, one doggo and four chickens. Wife. Business Assistant. Birth & Documentary Photographer. Doula. Moon lover. Ex-teacher turned serial questioner and business creatress (Melbourne BirthIllustration by Kathleen Amy & Melbourne Birth Photography).

Ever since I was a child, I have had an intuitive ability to know what is needed. I notice, feel and sense the unseen energies, things left unspoken and all of the tiny details that are sometimes missed, and these gifts are now being channeled into photography and assistance.

I discovered the absolute power in creating my own village of support during my second pregnancy and it has lit a fire in me to extend this out into the world so that parents can not just survive but THRIVE in pregnancy, birth and beyond (and that includes your business). I’m a visual person, so Birth and Documentary photography was one of the main tools I used to reclaim, reconnect, and remember my power.
And I see this power in you too.

I am here to illuminate your strengths, illustrate your power and encapsulate the energy of your story through documentary photography. I am here to give you back time and space through business assistance, so that you can focus on what matters most to you. I am here to nourish and support you in your life and business during this transformational time.

Your Melbourne Business Doula and Photographer, an assistant for all stages of your life journey.

Boho maternity photography Melbourne maternity photographer maternity photoshoot

Memberships & Professional Development

International Association of Professional Birth Photographers Melbourne Birth Photographer Kathleen Amy
Exposing Birth Photography with Lacey Barratt Melbourne Birth Photography
Doula Network Australia Member Melbourne Postpartum Doula and Melbourne Birth Photographer
Dynamo Doula Angela Gallo Dynamo Doula Angel Phoenix Arsenal Melbourne Birth Photographer
Document Your Birth Melbourne Birth Photography

My work…

Melbourne Birth Photographer Melbourne homebirth waterbirth birth photography by Kathleen Amy
melbourne family photographer melbourne family photography
Melbourne Birth Photographer homebirth waterbirth birth photography by Kathleen Amy
Melbourne Family Photography Melbourne Family Photographer
Melbourne Birth Photographer homebirth waterbirth birth photography by Kathleen Amy
melbourne family photography melbourne family photographer
melbourne family photographer melbourne family photography
Melbourne Family Photography Melbourne Family Photographer
Melbourne Birth Photographer homebirth waterbirth birth photography by Kathleen Amy
Melbourne Birth Photographer homebirth waterbirth birth photography by Kathleen Amy

  I know how hard it is to run a business whilst growing a whole human…

In fact, it’s exactly where and how I started mine.

32 weeks pregnant, with a toddler at home. I was preparing mentally, emotionally and physically to home birth my second baby  whilst in the throes of birthing my business- Abloom & Co. Virtual Assistant Services.

With the mental and emotional support from my Doula and Birth Photographer, Private Midwives and Foundational Self-Care Practices, my business absolutely flourished. I literally pulled together a village to help support me in pregnancy, birth and postpartum and it was PRICELESS. 

I felt so much ease in this transformational time and I know that you can too. The space that was held for me helped facilitate my smooth transition into life with two under two and a business. And it got me thinking, how much MORE ease would I have continued to feel if I had also planned for this space to be held in my business?

 

A unicorn combination of Birth Photography AND Business Assistance? That doesn’t exi….Oh yes, it does now. And it’s exactly how the new phase of my support was born.

An offering that supports the thinkers, the questioners, the healers, the families, the mothers, the fathers, the people who tirelessly integrate their business, their life and parenthood each and every day.

People exactly like you.

A Business Doula and Photographer? Thats me, Kathleen Amy.

Love notes from the amazing humans I have worked with…

“Kathleen is an exceptional virtual assistant; intuitive, innovative and driven. Kathleen has assisted our wedding planning and styling business for 9 months during 2 incredibly busy wedding seasons. During this time, Kathleen managed all of our marketing, advertising, social media platforms, and our website; blogging monthly, editing the website fortnightly, daily social media management and coordinating our monthly marketing spend on Google Adwords, directories and exhibitions. Kathleen assisted with all wedding planning tasks: sourcing quotes, collating reports, budget, and RSVP management, preparing proposals, compiling run sheets and tasks sheets and editing all software, databases and professional documents. Kathleen assisted with all marketing and design work including brochure design, stationery design, and business signage. Many of the ad-hoc tasks Kathleen completed were essential to our daily operations, including quoting, responding to inquiries, liaising with vendors and clients and inventory and supply management. Kathleen’s time management skills are second to none; her work is meticulous, thorough and presented succinctly. Kathleen was incredibly responsive to our deadlines, demonstrating exceptional efficiency and superior communication. Kathleen is a pleasure to work with, and with a positive can-do attitude we were able to delegate more tasks and responsibilities to her. She worked under intense pressure, strict deadlines and in an industry that requires precision, design flair and initiative. Kathleen was an asset to our business, ensuring the daily operations did not lapse during our busiest months and we would highly recommend her.”

HATTIE COX- THE HATTIE & BAIRN TRIBE

Offerings

Melbourne Birth Photographer homebirth waterbirth birth photography by Kathleen Amy

Birth & Documentary Photography

I am here to illustrate your unparalleled journey into and through parenthood. Illuminating your strengths for you as you uncover your own power.

Melbourne Business Assistant Kathleen Amy

Pregnancy & Postpartum Business Doula 

Virtual and in person. Let me nurture your business through your pregnancy and maternity leave so you can focus on what matters to you. Nurturing your business and you during one of lifes most transformative times.

 

Not in Melbourne?

Can’t access a Birth Photographer?

You can still document your story and have it lovingly curated and professionally edited for you.

Melbourne Caesarean Birth Photography by Melbourne Birth Photographer Kathleen Amy

My exclusive DIY Birth Photography package is for birthing people who may not be able to have me or a Birth Photographer at their birth.

I know how powerful Birth Photography is. It is a potent visual tool to reflect, remember, reconnect and reclaim you and your babies birth.

I want you to have access to this regardless of our current climate or your circumstances. 

Document Your Birth Melbourne Birth Photography

Frequently Asked Questions

What exactly do you offer?

As your Business Doula, I provide a unique offering combining Business Assistance with an understanding and experience of the transformational time that is pregnancy, birth and parenthood. I nurture your business and you as you navigate and integrate your business and life. From emails, to social media, to business errands- I can take care of anything that you need so that you can focus on yourself and your baby. This can be done locally or all over the world and can be purely virtual depending on your unique needs.

As your birth and documentary photographer, I encapsulate your memories, your story, your legacy. I focus on the importance of preserving your memories, illuminating your strengths, and stories and providing you with a tangible visual legacy to be passed down for generations to come.

How will Business Assistance help me?

Running a business, being pregnant and raising humans is HARD. Combine them all together and it’s a recipe for overwhelm if we don’t have the right supports in place. I know because I have experienced this first hand. 32 weeks pregnant, with a toddler at home. I was preparing mentally, emotionally and physically to home birth my second baby  whilst in the throes of birthing my business- Abloom & Co. Virtual Assistant Services. It was only through the priceless support of my Doula, Birth Photographer, Private Midwife and foundational self-care practices that I was able to do more than survive pregnancy, postpartum and business life. I was able to THRIVE. This support particularly from my doula and birth photographer is the number one reason why I am here, right now, offering my Business Doula services to you. I want to help you bring the focus back onto YOU and your needs whilst someone else nurtures your business.

I need help with my business! What is the investment for Business Doula services?

This really depends on your needs!

For purely business assistance, your investment is $40 AUD per hour with a minimum of 3 hours of work per week. No bulk packages and no retainers required, this will always be calculated based on you and your businesses unique needs and you will never pay for hours that you won’t end up using! There is a sneaky sliding scale discount for people who use over a certain amount of hours per month.

My one of a kind offering “Business Doula-Support through Business Assistance” Includes:

  • Pregnancy Business Doula: 20 Hours of Business Assistance from 36 weeks- Birth.
  • Postpartum Business Doula: 60 hours of me to support and nurture your business (or you) from 0-12 weeks postpartum.
  • Additional hours of Business Assistance at a discounted rate exclusive to Business Doula package clients.

Your monetary investment is $4000 AUD

For more information follow the link HERE.

 

Do you offer Birth Photography?

I do! I have a few different pricing points starting from $899 as a special offer. Follow the link HERE to find out more.

 

What is your DIY Document Your Birth package?

My exclusive DIY Birth Photography package is for birthing people who due to many circumstances may not be able to have a Birth Photographer at their birth. I know how powerful Birth Photography is. It is a potent visual tool to reflect, remember, reconnect and reclaim you and your babies birth. I want you to have access to this regardless of our current climate or your circumstances. In this package you and your birthing partner receive an E-Book created by me with tips, tricks and suggestions on how to take your own birth photos with your mobile device (or camera if you have one!). You take as many photos and videos as your heart desires. I will then professionally edit and curate your images. Encapsulating and preserving your journey and memories. Up to 20 professionally edited photos that you have taken. If this is something you are interested in, click HERE.

Do you offer Documentary Photography?

I do! From maternity and feeding to fatherhood and family, my photography sessions are relaxed, come as you are style sessions that document the energy and essence of your story. For more information follow the link HERE.

What make you qualified to offer any of this?

I have been growing, birthing, nourishing and parenting children, businesses and other people for the past four years both, literally and metaphorically (Actually, my WHOLE life as an intuitive and H.S.P. but that’s another story for another day). In the past I have studied and worked as a teacher, with a B.Ed. and an M.Ed. specialising in Student Wellbeing and have spent a lot of my career supporting, caring, nurturing, creating, organising, writing and researching. Disenfranchised with the education system and after the birth of my first child, I made a conscious decision to not go back to teaching in the system. I began working as an Event Coordinator and Virtual Administrator for a client in the wedding industry, it was then I realised just how much I love helping women and mums in business free up space and time in their life. My business Abloom & Co. was born. In the past two years I have consistently worked with parents in business, helping them free up time and space in their lives so they can focus on what matters to them. I am passionate about women and birthing people’s rights and am a little bit of a (not-so-closet) birth nerd, completing an amazingly immersive in person Dynamo Doula Experience with Angel Phoenix Arsenal (formerly Angela Gallo) in 2019 and studying Birth Photography with Lacey Barratt. Deep diving into these experiences has further ignited the passion in me to work with people like you- the thinkers, the questioners, the healers, the families and the parents who tirelessly integrate their business, their life and parenthood each and every day.