In birth, parenthood and business, I am here to support you on your journey.

BUSINESS ASSISTANCE from pregnancy to maternity leave & beyond

Pregnancy, Birth and Parenthood with a business can be challenging. You want someone to intuitively  nurture your business whilst you focus on what matters most.


Does any of this sound familiar?

 You’re pregnant. You’re nurturing, growing and running your own business whilst nourishing the new life growing inside of you. You might have a toddler hanging off your leg whilst you try to reply to the increasing emails and clients coming in. You might be suffering from illness or morning sickness. You’re tired and you’re wondering how on earth you are going to be able to go on maternity leave BEFORE this little human enters the world let alone nurture yourself and your newborn postpartum.

I see you. I feel you. I have been exactly where you are.

Wouldn’t it be great if someone could take care of this for you?

This is why I have created a one of a kind business assistance and postpartum support package. To support people like YOU.  An offering that supports the thinkers, the questioners, the healers, the families, the mothers, the fathers, the people who tirelessly integrate their business, their life and parenthood each and every day.

My one of a kind package includes the following:


Pregnancy Business Doula Support

Business Assistance during pregnancy and maternity leave when you need it most.

Someone to nourish your business whilst you nourish yourself. Someone who has been there and understands not only business but the transformational time that is pregnancy and birth.


Postpartum Business Doula Support

Nurturing you and your business through your postpartum period.

Someone to support you and your business as you navigate your new life and the transformational experience you have had. Someone who has been there, right where you are, in post partum whilst trying to run a business.

Pregnancy, birth, postpartum and business can be hard but it doesn’t have to be.

 Creating your own village is a priceless investment in your emotional, mental and spiritual wellbeing. Imagine the possibility of supporting all of this AND your financial wellbeing through the nurturing of your business.

You have poured just as much love and soul into your business as you have growing the life inside your womb. You deserve to be nurtured and supported to continue to grow in both your life AND your business.

I am here to take the pressure off and provide you with much needed relief. 

Ever since I was a child, I have had an intuitive ability to know what is needed. I notice, feel and sense the unseen energies, things left unspoken and all of the little details that are sometimes missed.
These gifts are now being channeled into photography and business assistance. 
I am here to illuminate your strengths and illustrate your power. I am here to give you back time and space through business assistance, so that you can focus on what matters most to you. I am here to nourish and support you in your life and business during this transformational time


introducing your business doula package

Support through Business Assistance Virtual or Locally

Melbourne Birth Photographer Melbourne homebirth waterbirth birth photography by Kathleen Amy

This unique offering includes two foundational pillars…


Pregnancy Business Doula

Your own Business Assistant to Doula your business through your pregnancy and maternity leave.



Melbourne Business Assistant Kathleen Amy

Postpartum Business Doula

Nurturing you and your business in the postpartum period.




Melbourne Postpartum doula and Postpartum support by Kathleen Amy

You’ll also have access to…


Additional hours of Business Assistance at a Discounted Rate

Exclusive to my Business Doula clients. The peace of mind that comes with being able to add additional hours of business assistance in pregnancy or postpartum before 36 weeks and after 12 weeks postpartum.


Do you want to experience more ease in your life and business during pregnancy and parenthood?

You need a Business Doula.

Support through Business Assistance. An offering that supports the thinkers, the questioners, the healers, the families, the mothers, the fathers, the people who tirelessly integrate their business, their life and parenthood each and every day.

People exactly like you.

Lacey Barratt Photography Melbourne Birth photographer

Most of my clients are small business owners themselves in some fashion. So anytime I have to opportunity, I always use my clients businesses to support them financially like they supported me.

It has never been a mistake doing this. Working with Kat is easy, fun and productive. My stuff is always done in a timely manner for my business and Kat basically reads my mind. She’s a process maker not a task doer. Which is essential for my business and my personal life- of which she manages both. As a mum to 5 and 2 six figure businesses, having Kat is a non-negotiable.”


Melbourne Business Assistant Kathleen Amy

“Kathleen is an absolute gem to work with. She is super professional, communicates my thoughts exactly as I wanted them, kept on top of me so that I would miss my engagement deadlines with my audience. She a kind soul, an amazing professional and would highly recommend her to anyone who wants content writer and a social content community engagement and virtual assistant.


Hey there, I am so glad you’re here!

My name is Kathleen. Mum of two children, one doggo and four chickens. Wife. Business Assistant. Birth & Documentary Photographer. Doula. Moon lover. Ex-teacher turned serial questioner and business creatress (Melbourne BirthIllustration by Kathleen Amy & Melbourne Birth Photography).

Ever since I was a child, I have had an intuitive ability to know what is needed. I notice, feel and sense the unseen energies, things left unspoken and all of the tiny details that are sometimes missed, and these gifts are now being channeled into photography and assistance.

I discovered the absolute power in creating my own village of support during my second pregnancy and it has lit a fire in me to extend this out into the world so that parents can not just survive but THRIVE in pregnancy, birth and beyond (and that includes your business). I’m a visual person, so Birth and Documentary photography was one of the main tools I used to reclaim, reconnect, and remember my power.
And I see this power in you too.

I am here to illuminate your strengths, illustrate your power and encapsulate the energy of your story through documentary photography. I am here to give you back time and space through business assistance, so that you can focus on what matters most to you. I am here to nourish and support you in your life and business during this transformational time.

Your Melbourne Business Doula and Photographer, an assistant for all stages of your life journey.

Boho maternity photography Melbourne maternity photographer maternity photoshoot

Do you want to be able to take the time to nourish yourself and your baby without distraction?

Growing a human is tiring enough. Throw in morning sickness and running a business and it can be a recipe for overwhelm, but it doesn’t have to be. I have spent the last two years supporting businesses through my Virtual Assistant business Abloom & Co. I know the priceless relief that comes with knowing your business is being nurtured so that you can focus on the things that matter most to you.

Melbourne Business Assistant Kathleen Amy

“Kathleen is an exceptional virtual assistant; intuitive, innovative and driven. Kathleen has assisted our wedding planning and styling business for 9 months during 2 incredibly busy wedding seasons. During this time, Kathleen managed all of our marketing, advertising, social media platforms, and our website; blogging monthly, editing the website fortnightly, daily social media management and coordinating our monthly marketing spend on Google Adwords, directories and exhibitions. Kathleen assisted with all wedding planning tasks: sourcing quotes, collating reports, budget, and RSVP management, preparing proposals, compiling run sheets and tasks sheets and editing all software, databases and professional documents. Kathleen assisted with all marketing and design work including brochure design, stationery design, and business signage. Many of the ad-hoc tasks Kathleen completed were essential to our daily operations, including quoting, responding to inquiries, liaising with vendors and clients and inventory and supply management. Kathleen’s time management skills are second to none; her work is meticulous, thorough and presented succinctly. Kathleen was incredibly responsive to our deadlines, demonstrating exceptional efficiency and superior communication. Kathleen is a pleasure to work with, and with a positive can-do attitude we were able to delegate more tasks and responsibilities to her. She worked under intense pressure, strict deadlines and in an industry that requires precision, design flair and initiative. Kathleen was an asset to our business, ensuring the daily operations did not lapse during our busiest months and we would highly recommend her.”


Frequently Asked Questions

What exactly do you offer?

As your Business Doula, I provide a unique offering combining Business Assistance with an understanding and experience of the transformational time that is pregnancy, birth and parenthood. I nurture your business and you as you navigate and integrate your business and life. From emails, to social media, to business errands- I can take care of anything that you need so that you can focus on yourself and your baby.

How will this help me?

Running a business, being pregnant and raising humans is HARD. Combine them all together and it’s a recipe for overwhelm if we don’t have the right supports in place. I know because I have experienced this first hand. 32 weeks pregnant, with a toddler at home. I was preparing mentally, emotionally and physically to home birth my second baby  whilst in the throes of birthing my business- Abloom & Co. Virtual Assistant Services. It was only through the priceless support of my Doula, Birth Photographer, Private Midwife and foundational self-care practices that I was able to do more than survive pregnancy, postpartum and business life. I was able to THRIVE. This support particularly from my doula and birth photographer is the number one reason why I am here, right now, offering my Business Doula services to you. I want to help you bring the focus back onto YOU and your needs whilst someone else nurtures your business.

What is the benefit to using you as Business Doula?

There are SO many benefits to having me as your Business Doula. You can free up more time and more space in your life and business to focus on all of the things you truly want and need to. You don’t have to pay me sick pay, holiday pay OR super and you will only pay for the hours you use. Say goodbye to paying huge retainers for people to assist you or supervise your business, your investment only includes the hours you actually use. I am located in Melbourne, Australia and I understand the complexities and transformation that happens when you are running a business as a parent. 

    I'm in! What is the investment?

    This really depends on your needs!

    For purely business assistance, your investment is $40 AUD per hour with a minimum of 3 hours of work per week. No bulk packages and no retainers required, this will always be calculated based on you and your businesses unique needs and you will never pay for hours that you won’t end up using! There is a sneaky sliding scale discount for people who use over a certain amount of hours per month.

    My one of a kind offering “Business Doula-Maternity & Postpartum” package includes:

    • Pregnancy Business Doula: 20 Hours of Business Assistance from 36 weeks- Birth.
    • Postpartum Business Doula: 60 hours of me to support and nurture your business (or you) from 0-12 weeks postpartum.
    • Additional hours of Business Assistance at a discounted rate exclusive to Business Doula package clients.
    • Your monetary investment for this is $4000 AUD
    What is the difference in your offers?
    I have specific offers for parents in business (per hour, no retainer packages) and for parents in business who are embarking on maternity leave and entering postpartum (a package of hours). The difference with the postpartum package is that, if you are local to Melbourne, I am able to physically come to your house or place of business and support you AND your family as you navigate this transformative time. The postpartum hours in my Maternity and Postpartum package can be used for business OR postpartum support. Do you need someone to come and bring a nourishing meal? I’m there. Do you need someone to carry bub whilst you shower and sleep? I’m there. Do you just need someone to answer all your emails and update your clients? I am there. The hours in the Maternity and Postpartum package are flexible and based on YOUR needs.
      Do you offer Photography?

      I absolutely do! As part of your content creation or branding, we can work together to create something that will suit you and your business. I also offer Birth & Documentary Photography.


      Do you offer Birth Photography?

      I do! I have a few different pricing points starting from $899 as a special offer. Follow the link HERE to find out more.


      What is your DIY Document Your Birth package?

      My exclusive DIY Birth Photography package is for birthing people who due to many circumstances may not be able to have a Birth Photographer at their birth. I know how powerful Birth Photography is. It is a potent visual tool to reflect, remember, reconnect and reclaim you and your babies birth. I want you to have access to this regardless of our current climate or your circumstances. In this package you and your birthing partner receive an E-Book created by me with tips, tricks and suggestions on how to take your own birth photos with your mobile device (or camera if you have one!). You take as many photos and videos as your heart desires. I will then professionally edit and curate your images. Encapsulating and preserving your journey and memories. Up to 20 professionally edited photos that you have taken. If this is something you are interested in, click HERE.

      Do you offer Documentary Photography?

      I do! From maternity and feeding to fatherhood and family, my photography sessions are relaxed, come as you are style sessions that document the energy and essence of your story. For more information follow the link HERE.

      What make you qualified to offer any of this?

      I have been growing, birthing, nourishing and parenting children, businesses and other people for the past four years both, literally and metaphorically (Actually, my WHOLE life as an intuitive and H.S.P. but that’s another story for another day). In the past I have studied and worked as a teacher, with a B.Ed. and an M.Ed. specialising in Student Wellbeing and have spent a lot of my career supporting, caring, nurturing, creating, organising, writing and researching. Disenfranchised with the education system and after the birth of my first child, I made a conscious decision to not go back to teaching in the system. I began working as an Event Coordinator and Virtual Administrator for a client in the wedding industry, it was then I realised just how much I love helping women and mums in business free up space and time in their life. My business Abloom & Co. was born. In the past two years I have consistently worked with parents in business, helping them free up time and space in their lives so they can focus on what matters to them. I am passionate about women and birthing people’s rights and am a little bit of a (not-so-closet) birth nerd, completing an amazingly immersive in person Dynamo Doula Experience with Angel Phoenix Arsenal (formerly Angela Gallo) in 2019 and studying Birth Photography with Lacey Barratt. Deep diving into these experiences has further ignited the passion in me to work with people like you- the thinkers, the questioners, the healers, the families and the parents who tirelessly integrate their business, their life and parenthood each and every day.

      Do you want to be able to take the time to bond with your baby as you integrate into pospartum life, without the constant emails?

      You need a Business Doula.

      Postpartum is a tender time. The focus is on nourishing and nurturing yourself and your new baby as you navigate this experience together. The last thing we want to happen is the continuous ping of your emails that need to be responded to or clients that need support whilst you are trying to navigate this experience with your baby. A Business Assistant who can Doula your business postpartum can take care of all of the little details so you can focus on what matters most.

      Memberships & Professional Development

      International Association of Professional Birth Photographers Melbourne Birth Photographer Kathleen Amy
      Exposing Birth Photography with Lacey Barratt Melbourne Birth Photography
      Doula Network Australia Member Melbourne Postpartum Doula and Melbourne Birth Photographer
      Dynamo Doula Angela Gallo Dynamo Doula Angel Phoenix Arsenal Melbourne Birth Photographer